
Name: Sanctri
One-Liner Pitch: Sanctri is a Facebook app for creating memorial pages for loved ones who have passed away.
Why It's Taking Off: Facebook doesn't offer specific tools to mourn, but with our digitally intertwined lives there is a need for a virtual destination to remember friends and family.
It's probably happened to all of us. A friend, family member or acquaintance passes away, but the Facebook profile remains.
Jono Milner, founder of Sanctri, had this experience. "It was the most bizarre feeling," he says, describing how he wanted to post on this person's timeline, but it felt strange. Then, someone did post on this person's Facebook page — the mother. A number of people "liked" her post, which also felt weird, as the term "like" has a purely positive connotation.
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